About Japan
A Contrast of City and Beautiful Landmarks

About Japan...

  • 9 hours ahead of UK standard time (GMT), 8 hours in summer BST.

  • Japan has a modern and westernised lifestyle, harmonised with its traditional culture and influenced by Shinto and Buddhism.

  • Japanese love British / European products because of their originality and design sense enriched by their heritage and culture.

  • Japan's population is 127 million, and its market is the 3rd biggest in the world, after the US and China.

  • GDP per capita is US$33,100 which is similar to Switzerland's.

The Market Trend NOW

After a period of economic stagnation since the early 90's, Japan is recovering again.

Japanese Park

The first signs of recovery in consumer confidence was shown in early 2006, and now Japan is enjoying its longest economic growth since WWII.

More than any other time in history, people now demand more premium quality products, rather than necessarily economical ones, even if they need to pay much more for them.

The "Life Style" trend is also strong in Japan, and the market's taste is more towards exclusive, high quality and heritage. That is why UK and European products are much more in demand than ever.

Historically there was strong market protection, with many regulations which dissuaded foreign businesses from the Japanese market. These are now being reduced.

Tokyo Park and Skyline

Are your products desirable in Japan?

Since the mid 19th century when Japan re-opened its market after 250 years, the country has learned a lot from Britain and Europe.

Even now, many premium British / European products are highly regarded and well respected.

So, if your products are made or designed in the UK / Europe, there is generally potential for success!

What our customers think...

"very approachable, helpful and, at times, have gone beyond the call of duty to ensure a satisfactory result in our business relationship.

Waage Jewellery Ltd."

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