Case Studies

Case Studies of previous projects...

Japan Event & Japan Showcase with UKTI West Midlands

Japan Event & Japan Showcase with UKTI West MidlandsUK Trade & Investment West Midlands (www.uktradeinvest.gov.uk) (mainly Shropshire and Staffordshire), Advantage West Midlands (www.advantagewm.co.uk) and Marketing Standard Limited organised two events focusing on emerging Japanese market.

Firstly a business seminar “Japan Event” took place in January 2007 to increase awareness of the current economic situation and market trends in Japan, and also to recruit potential companies for a further event, “Japan Showcase” we planned in June 2007 at the Interior Lifestyle Exhibition in Tokyo. 60 people were attended the seminar...

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Market entry of Waage Jewellery Limited (Designer Jewellery Manufacturer)

Market entry of Waage Jewellery Limited (Designer Jewellery Manufacturer)Waage Jewellery Limited (www.hendrikkawaage.com) owned by Hendrikka Waage, an Icelandic Jewellery designer, supplies silver and gold designer jewellery to 150 retailers, mainly in the UK and Iceland, including the Goldsmiths chain. Marketing Standard has organised their market entry strategy.

The project started in November 2006 and acquired a Japanese distributor who has supply chains with all major department stores in February 2007. The first shipment of the Hendrikka Waage collection was delivered to Seibu Department stores through the distributor in June 2007, and their success in Japan continues strongly....

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What our customers think...

"Based on personal experience of working closely on numerous projects with Marketing Standard over the past 18 months I would highly recommend their services...

Phil Challinor
Head of International Trade, Shropshire Chamber of Commerce"

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